Provide Massive Value First, Then Go For The Ask

Photo by jamesbastow

Photo by jamesbastow

Asked To Complete A Survey

One morning here recently, I was sitting at my iMac doing some writing, and an email came through from a social media/business networking company that I subscribe to. There was nothing outstanding about this email. It was pretty simple and straightforward. In fact, here’s what it said:

Dear Larry Jones,

Thanks for being a member of [company name]! The [company] Research team is conducting a slightly different kind of survey. The 7 to 12 question survey allows you to write answers based on what comes to your mind first after reading the question. Don’t think about your answers too much and feel free to keep your answers short. Your top of mind feedback will guide us in developing products and services to help you.

To take part, please respond in the next two business days. We will close the survey once we receive the desired number of qualified responses.

Please click here to begin the study.

We appreciate your time!

Best Regards,
[lady’s name]
Market Research Lead

See, it’s exactly as I said. A very simple, straightforward email. What I found interesting, though, is that this email immediately pushed me to take action.

Normally, on an email such as this, I would make a mental note and say to myself, “yeah, when I have an extra five minutes, I’ll fill out this survey.” But, not this time. I immediately stopped what I was doing and turned my attention to completing the survey for this company.

One could make the argument that it’s a well-written email with the claim of an easy-to-complete survey with a tight deadline to complete it. Yeah, I can see how that was part of my motivation to complete this quickly for them.

But, for me, the real reason I wanted to jump online and complete the survey is that I really like this company. I have received a lot of value from them. I appreciate what they do for me, personally and professionally. I can’t live without their product. I want to help them improve and become even more successful

You see, when you provide massive value to people, it’s easier to go for the ask and then ultimately get the action you desire.

Provide Value First

I believe the currency of our new economy is adding value. And, you must add a lot of value, too, over a lengthy period of time.

A quality, successful blog is a lot like this. You need to provide months, many times even years of high-value content before you can truly reap the benefits of the time and energy you have put into your content. Michael Hyatt’s blog is a good example of this. He’s currently riding a financial tidal wave of success based on years of blog writing with very little to no monetization on the front end. He built is tribe over several years, and now he’s receiving the financial reward from his tribe.

Of course, building relationships is key to anything we truly want to accomplish, whether it is a quality blog, influential ministry, successful business, or loving family. We must go above and beyond to provide massive value to those whom we influence.

Then hopefully, after we provide value to others, people will read our blog posts, follow our leadership, buy our products, or feel loved and appreciated. It’s as simple as that.

How Do We Add Value?

Adding value to others can be a challenge. I’m not going to over-simplify this. In 20+ years of leadership, I’ve noticed that every personal and professional relationship in the area of adding value varies from person to person.

With some people, you need to add tons of value with them before they completely trust you. For others, you may have an immediate, personal connection, and then they’re willing to follow you to the ends of the earth.

Here are some quick thoughts on adding value with people:

  • Be present. Show up. The only way you can add value in building relationships is to be present on a regular, ongoing basis.
  • Be energetic and magnetic. Is slow and lethargic inspiring? Probably not.
  • Have personal, meaningful conversations with them. Quality communication is key to developing any and all relationships
  • Follow-up quickly. If you promised to do something for someone, make that turn-around time as fast as humanly possible.
  • Provide WOW content. Your sermons have to be amazing. Your blog posts have to be killer. Your products have to be world-class. Your leadership has to be decisive and compelling. Your love must be unconditional.

Once we have added value, once we have gained the trust of those around us, then we can start the process of asking. The starting point, though, is always providing high value to others.

Questions: Are you doing a lot of asking for stuff and not receiving a whole lot in the process? If so, have you examined the value you are providing for others? Has your focus truly been on adding value into people’s lives or simply making the ask?

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