I Love LinkedIn
I was recently accused by a buddy of mine of having too slick of a LinkedIn profile. With a sly wink, I said “No way. I’m sure mine’s a pretty basic profile.” I was exaggerating though. Over the last few months, I have purposely put a lot of work into creating an above average profile.
I love LinkedIn for a lot of different reasons. It’s a great social web platform that allows professionals to make professional connections instead of just friends or followers. These same professionals also publish some great articles as well as post links to articles out on the web.
It’s also a great place to have a quasi-home base platform to showcase you as a professional. I view a quality LinkedIn profile as an online resume on steroids!
8 Characteristics Of The Best LinkedIn Profiles
Over the last several months as I have been designing my own LinkedIn profile, I have read one book, scanned several web articles, and viewed the profiles of other professionals. I believe the following 8 characteristics represent the best practices of stand out profiles.
- A recent, decent photo of yourself. Now, you would think that this small, basic item wouldn’t need to be included, but there are a lot of boring profiles with no photos. C’mon people. Uploading a simple digital picture of yourself is not that difficult. People that want to make a connection with you would really like to see what you look like. Just do it already!
- An interesting summary. What makes you, well you? What unique qualities do you bring to the professional world? Don’t just list a bunch of certifications you have. Really tell us what makes you an all-star employee, writer, business person, etc.
- Quality recommendations. If you’re a half-way decent, friendly person and have enough pull with people, you can politely ask several of your best LinkedIn connections for a recommendation. Ask them to focus their recommendation on your personal character and specific, best work practices.
- Projects. See if you can add 3-4 larger-scale projects in which you have been heavily involved. Also, try to link up fellow team members who are also on LinkedIn to these various projects with you.
- Link up projects and recommendations. Link the proper projects and recommendations to the appropriate positions of experience you have held or currently hold.
- YouTube videos. If you have any decent video clips of you doing what you do, then you need to get these uploaded to YouTube and linked up to the appropriate work experience. I recommend using Apple’s iMovie to edit your videos as needed. So, for example, if public speaking is part of a particular position or passion, then you need to put a video of you speaking in public. If you’re a musician, then you need to get a video of you playing your instrument, and so on.
- Publications. In the information age, you should be known for publishing something, anything, whether it’s your personal blog, business writing, ebooks, or traditional print publishing. Get these listed and add samples and links to your work wherever possible.
- Get some endorsements. A unique quality about LinkedIn is that people can give you quick, little endorsements on your various skills and abilities. I put this last on the list, because personally for me, it’s just way too easy for people to endorse you for any and all areas of skills and expertise. I have a bunch of endorsements from people who barely know me, so I question the overall credibility of them. But, there are others out there who believe they are useful to get a snapshot of your best skills and areas of expertise.
My personal “front door” profile can be viewed at: http://www.linkedin.com/in/joneswlarry
You can view all 8 of these characteristics on my own profile if you are connected with me on LinkedIn. If you are not a connection, then I extend an invitation to connect with me.
Questions: So, what do you think of my list? Am I missing any additional important characteristics of a quality LinkedIn Profile?
How’s your profile looking? What do you need to add or fix to your own profile?